Sign of the apocalypse #2718281828

[redbird]

cattitude just walked in with kitty litter, a gallon of milk, and "Non-ultra joy." So he said, and so the package proved to be labeled (though they capitalized the J.

It's dishwashing soap. Calling dishwashing soap "joy" is an absurdity I'm used to, but "non-ultra" is new.

Infra dishes it shall be.

Comments

[calimac.livejournal.com]

In the UK, laundry detergent comes in two varieties, "biological" and "non-biological." I could not find anyone who knew what this meant.

[redbird]

In Quebec, "biologique" means what "organic" does in the U.S. (I'm not sure of the legalities, but that's the general concept.)

[ellarien]

Oh, I remember that. The 'biological' kind supposedly contains enzymes to deal with organic (blood, for example) stains. When it was first introduced in the 1980's, some people had bad reactions to it, and the volume of complaints persuaded the manufacturers to bring in the 'non-bio' versions. From what I gather about detergent marketing, I'm not sure there is any actual difference in the products now, but the public is used to the labelling.