Sign of the apocalypse #2718281828

[redbird]

cattitude just walked in with kitty litter, a gallon of milk, and "Non-ultra joy." So he said, and so the package proved to be labeled (though they capitalized the J.

It's dishwashing soap. Calling dishwashing soap "joy" is an absurdity I'm used to, but "non-ultra" is new.

Infra dishes it shall be.

Comments

[calimac.livejournal.com]

In the UK, laundry detergent comes in two varieties, "biological" and "non-biological." I could not find anyone who knew what this meant.

[redbird]

In Quebec, "biologique" means what "organic" does in the U.S. (I'm not sure of the legalities, but that's the general concept.)

[ellarien]

Oh, I remember that. The 'biological' kind supposedly contains enzymes to deal with organic (blood, for example) stains. When it was first introduced in the 1980's, some people had bad reactions to it, and the volume of complaints persuaded the manufacturers to bring in the 'non-bio' versions. From what I gather about detergent marketing, I'm not sure there is any actual difference in the products now, but the public is used to the labelling.

Ultra

[anitar.livejournal.com]

I know that ultra dawn isn't as good for blowing bubbles as the original formula. I don't know about any other differences. Maybe it's more concentrated?

[davidlevine]

"Ultra" was a marketing scheme P&G came up with a while ago that let them charge the same amount for a smaller bottle (claiming it was "ultra concentrated" -- which it may be, but that doesn't stop people from using the same amount of product by force of habit).

I guess they've decided that scheme has run its course, so now they're going to start charging more for a larger bottle and calling it "non-ultra."