(Incidentally, if there's a prize for pet marketing, I'd like to nominate whoever changed ''Mongolian desert rat'' to ''gerbil.'' That's even better than ''compassionate conservative.'') — Randy Cohen
It's a smaller achievement, but kiwi is definitely an improvement on Chinese gooseberry. I'd have sworn that the uglifruit started out with a much duller name, but a fast googling doesn't turn up anything.
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