I messed up "conscience" and "conscious" in a paper last semester, but I was using SST. Granted, I should've caught the mistake in editing, but at least that was somewhat understandable.
A good friend who edits textbooks immediately caught a mistake in this CNN article (http://www.cnn.com/2005/WEATHER/09/26/rita/index.html)a day or two ago. As she said,
"Ariel" is a character in The Little Mermaid (and Shakespeare, apparently). "Aerial" is an adjective describing something from above the ground, like "aerial photography." I can't speak for the rest of the population, but if the first word in a feature article is misspelled, it makes me less inclined to actually read the whole thing.
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A good friend who edits textbooks immediately caught a mistake in this CNN article (http://www.cnn.com/2005/WEATHER/09/26/rita/index.html)a day or two ago. As she said,